There are a lot of slow feeders on the market. Most of them look similar, promise similar things, and are made by companies that have never actually lived with the problem they're solving. We're not one of those companies. WLFMODE exists because of one dog, one weight-loss journey, and a lesson we wish we'd learned years earlier.
Here's why dog owners choose us — and why we think you will too.
We Didn't Start With a Product. We Started With Saba.
WLFMODE wasn't dreamed up in a boardroom. It started with Saba, our Golden Labrador, who had a heart bigger than his appetite and a weight problem that came with it. When we made the decision to move him from Kazakhstan to London, we discovered he needed to lose 20kg — and that discovery changed everything about how we thought about feeding.
"We didn't build a slow feeder because it was a good business idea. We built it because our own dog needed one, and nothing on the market was good enough."
Through slow feeders and enrichment tools, Saba didn't just lose the weight — he had the happiest, healthiest years of his life doing it. Every product we make carries that lesson forward.
Built for Big Dogs, Not Scaled Up From Small Ones
Walk through most pet aisles and you'll notice something: the vast majority of feeders, lick mats, and enrichment tools are designed for small and medium dogs, then just made slightly bigger for everyone else. That's not good enough for a 30kg Labrador with real jaw strength and real speed.
"We don't make small-dog products in a bigger size. We design specifically for big dogs"
Every groove, ridge, and suction point on a WLFMODE feeder is built with large-breed eating behaviour in mind — because a Rottweiler and a Chihuahua do not have the same problem at mealtime, and they shouldn't be sold the same solution.
Materials That Meet Our Own Standard, Not Just the Legal Minimum
We use 100% food-grade silicone in our feeders — not the standard plastic most budget feeders are made from. No BPA, no shortcuts, nothing we wouldn't want going anywhere near our own dogs' mouths every single day.
That standard costs more to manufacture. We've never seen that as optional.
Every Detail Is Intentional
Nothing about a WLFMODE product exists by accident. The depth of a groove, the flex of the material, the angle of a lick mat's ridges — every one of those choices was tested, questioned, and redesigned until it earned its place on the final product.Nothing on our products is decoration. Every curve has a reason, and if it doesn't, it doesn't ship.
That's also where Jett comes in. Our current "Quality Analyst" — a mischievous black Labrador with a talent for finding the weak point in anything — has personally chewed, dragged, and stress-tested every product idea we've had since 2024.
"If Jett can't destroy it, it's ready for the big dogs."
Dogs First. Always.
Every decision at WLFMODE starts with the same question: is this actually good for the dog? Not "will this sell," not "is this cheaper to make" — just, is this genuinely good for the dog in front of us.
"We're not a pet brand that happens to love dogs. We're dog people who happen to have built a brand."
That's the difference between a company selling to the pet industry and a company that lives inside it. We're the second kind, and we don't plan on changing that.
The Proof Is in the Reviews, Not Just the Story
A good founder story means nothing if the product doesn't hold up in someone else's home, with someone else's dog. That's why we're proud that every review WLFMODE has received has been five stars — real dog owners, real dogs, and real results at mealtime.
"We'd rather have fewer sales and every single review be true than chase growth with a product we're not proud of."
The Bottom Line
You have a lot of options when it comes to feeding your dog better. We'd simply ask you to choose the one built by people who've actually lived the problem, tested it on their own dogs, and refused to cut corners on the materials or the design along the way.
That's WLFMODE. Built with intention. Loved by dogs first.