About Us

Welcome to Our Story

WLFMODE began with Saba — our joyful, endlessly hungry Golden Labrador Retriever and beloved family member. Saba had a big heart, a bigger appetite, and like many family dogs, he was loved a little too much with treats and food.

In 2020, when we planned to move Saba from Kazakhstan to London, we faced an unexpected challenge: he needed to lose 20kg. That journey opened our eyes to the importance of proper nutrition, portion control, and the dangers of canine obesity — a lesson we wish we’d known earlier.

Through trial, care, and dedication, we discovered slow feeders and enrichment toys. These simple tools became life-changing. With better food habits, regular activity, and a little help from slow feeding, Saba not only lost the weight but also enjoyed his happiest, healthiest days in London.

WLFMODE was born from that transformation — to help dogs live longer, fuller lives and to raise awareness about feeding habits, especially in breeds prone to weight issues.

In February 2024, we had to say goodbye to Saba at the age of 9. His legacy lives on in everything we create. 

And in May 2024, a new little whirlwind joined our family — Jett, a mischievous black Labrador puppy with endless energy and a nose for trouble. From the moment he arrived, Jett made it his mission to chew, chase, and challenge every toy and feeder in sight. His playful nature and boundless curiosity quickly earned him the title of our “Quality Analyst”

Jett brings joy, chaos, and quality assurance to everything we do. If he can’t destroy it, it’s truly ready for the big dogs. Through him, we continue learning and improving, making sure WLFMODE products are not just tough, but also enriching and fun.

Our Mission

To design sturdy, enriching slow feeding products that help dogs thrive — not just eat. We’re committed to supporting pet parents with tools and education that empower better feeding habits, especially for larger breeds and food-driven pups.

 

Our Values

1. Education through Experience
We believe in learning by doing — and sharing those lessons to help others avoid the mistakes we made.

2. Health Comes First
Feeding is more than a routine. It’s a key to wellbeing. We design products that support healthier, happier lives for all dogs.

3. Built for Big Dogs, Loved by All
Many pet products cater to small breeds. We focus on making feeding solutions that are tough, effective, and satisfying for larger dogs — without compromising on quality or fun.

4. Legacy of Love
Saba’s story is our foundation. Every product we create is infused with the love, care, and joy he gave us.

 

Get in Touch

We'd love to hear from you! Feel free to reach out with any questions or feedback.